1. Attract Real Followers by Being Authentic.
Being authentic is not something that can be taught but you can train yourself to harness the capabilities of being authentic and using it in your marketing strategy. For example, many artists and musicians have more than just one hobby. Some may be good at drawing or painting, others may be great at skateboarding or gymnastics. Use top social media sites like Instagram and Pinterest to show off your other interests.
2. Attract Real Followers by Staying Consistent.
Staying consistent can help you attract real followers by giving potential fans and listeners a reason to come back to your page (in hopes to see a new post). Posting more frequently on social media helps tell a story. Learn how to fill in the gaps of your story by using each social media resource for a different purpose. For example: snapchat - can be used to post more frequently (behind the scenes). While twitter - can be used to post news & updates.
3. Get Followers with Google Knowledge Panel.
A google knowledge panel can help you get a ton of new followers by legitimizing your efforts as a public figure. When users search on Google for their favorite artists, musicians, actors and other entertainers they are quickly able to access information involving their latest movie releases, song releases and album releases. This function helps music fans get straight to listening to your music on platforms like Apple Music, Google Play, Spotify and more.
4. Engage in a Photo Shoot every 3 months.
Social media has made photo and video shoots ten times more relevant than it used to be in years past. Obtaining a high quality photo shoot and doing photo shoots often will really help enhance your online campaigns giving potential music fans a higher quality experience when exploring through your music pages and official websites. Artists with high quality photos and cover arts for their music gain 5 times as many fans as other artists.
5. Engage in a Video Shoot for each hit song.
One of the quickest ways to increase your followers on not just music related sites but on social media as well is with music videos. Make sure the music video shoots you take part in are for your most popular singles or hit songs. This will make sure that you get the best results out of your music video campaigns. If it's for a song people already liked the audio to, then the video will simply knock them off their feet forcing them to subscribe or follow for new ones.
6. Hire a Strategic Implementation Specialist.
This one used to be easier said then done considering the fact that finding a strategic implementation specialist can be tricky especially in today's music industry. Many artists and musicians these days don't understand the benefits or why they need a specialist. More are probably interested in do it yourself methods which take many many years. Skip the years and hire a music marketing manager who will work with your budget to get you the results you need. You can learn more about what a music marketing manager does here.